Business Strategy Training

2 Days

About this Course

What is a good strategy? How do firms create competitive advantage and deepen strategic positions? How do firms dominate in the market through strategy?

Go on a two days learning journey through concepts and frameworks of strategy and competitive advantage, where you will learn the tools for creating sound and enduring strategic advantage for your organisation.

Guided by a Strategy expert,  you will develop a strategic mindset, sharpen your strategy skills, and turn strategy ideas into actions.

Benefits

In this course, you will learn:

  • to recognise a good strategy from a bad strategy
  • to formulate a good strategy
  • to apply sources of power that enables strategy
  • to apply strategic segmentation and differentiation
  • to apply growth strategy
  • to apply value innovation strategy

Course Outline

1) Understanding Strategy

  • What is Good Strategy?
  • What is Bad Strategy?
  • Slogans as Strategy
  • Failure to Face Challenges
  • Mistaking Goals for Strategy
  • Bad Strategic Objectives

2) Sources of Power

  • Leverage
  • Proximate Objectives
  • Chain Link Systems
  • Design
  • Focus
  • Growth
  • Advantage
  • Dynamics
  • Inertia & Entropy

3) Kernals of a Good Strategy

  • Diagnosis
  • Guiding Policy
  • Coherent Action

4) Routes to Competitive Advantage

  • Focus on Key Factors
  • Build on Relative Superiority
  • Pursue Aggressive Initiatives
  • Exploit Strategic Degrees of Freedom

5) Elements of Strategy

  • Creating Value
  • Trade Off
  • Fit
  • Continuity

6) Strategic Segmentation

  • Factors of Segmentation
  • Finding New Segments
  • Segment Attractiveness

7) Generic Strategies

  • Cost Leadership
  • Differentiation
  • Focus
  • Stuck in the Middle

8) Strategy for Growth

  • Defining Growth
  • Understanding the Core
  • Adjacency Expansion

9) Strategy for Market Space Creation

  • Creating Blue Ocean Market Space
  • Value Innovation
  • Blue Ocean Strategy Principles
  • Strategy Canvas
  • Action Framework

Trainer

Praveesh Hassan is a senior professional with more than 25 years of consulting, training and assessment experience in multi-national and large companies. He is an Engineer and has studied his Master’s in Business Administration from Queensland University of Technology, Australia with an exchange program from Rensellear Polytechnic Institute, U.S.A.

He is an expert on Innovation and Strategy, helping companies in game-changing innovations and mastermind strategies. During his career he has consulted more than 500 companies in various fields. He has enjoyed a unique standing among leading professionals and is widely respected due to his achievements, business savvy approach and strong hands-on experience.

Testimonials

“I have never felt how an ambiguous and debatable topic such as strategy can be addressed in a simple manner. Thank you making my concepts clear.” Jamshid Kassim

“Thank you for this great course.” Abdulla Al Ahli

“I have attended many strategy workshops, but none like this one. This course changed my perspective on strategy.” Robert Kay

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